MARKETING & BRANDING
Kargo Brand Refresh
From April to July of 2020 I worked with two other designers to refine the Kargo brand. The goal of this mission was to redefine a cohesive visual identity across sales and marketing communications, as well as optimize our workflows.
WHERE WE STARTED
WHERE WE LANDED
Social Posts
Emails
Research Papers
Landing Pages
Slides
Cover Slide Featuring Bright, Candid Imagery Interacting with Kargo Logo
Unbranded Case Study Slide
Animated Scrolling Stat Slide
Leading with Bold Visuals and Less Text
Scrolling Partner Logo Slide
Geometric Patterns with Clear and Straightforward Text
Research Study Overview Slide
Dynamic Charts with Bold Imagery