INTERACTIVE MOBILE AD
Jo Malone
I worked with Undertone’s sales team to pitch an interactive digital ad for Jo Malone's new fragrance collection. As well as, storyboarded and designed the final mobile ad.
PERFORMANCE
3.1 M IMPRESSIONS
When an advertisement renders on a user's screen
87.6% Video Completion Rate
Percent of users who watch the first 15 seconds
33 sec In-View Rate
The length of time an ad has been active and in-view
*Benchmark: 27 secs